1、 Draft a proposal report according to the following information:
1 此报告就是不是购买凯乐格公司（Kellogg Company）股票提出个人建议供有关职员进行投资决策时参考；
2 凯乐格公司是一家从事食品买卖在国内市场居领先地位的跨国公司，目前在开发新品以满足各种不一样的营养需要和不一样的客户个人喜好；
3 该公司现拥有42%的市场份额，并仍在通过广告攻势扩大市场份额；
4 尽管公司仍以谷类食物为主，但正小心地推行着商品多元化的计划，包含冷冻食品；
5 2003年企业的销售额增长了约16%，达45亿USD，而上一年则为37.8亿USD，这已是连续36年的销售增长。收益增长了约14%，达到3.48亿USD，而前一年为2.89亿USD；
6 这样来看，企业的财政情况是很好的，销售额和收益均多年连续增长；购买该企业的股票将是十分明智的投资决策。
REFERENCE REPORT
To: Related Investors1
From:
Date: 6 March 2004
Introduction
Kellogg Company, a multinational2 company and a national leader in the ready-to-eat cereal business, has been developing new kinds of products to meet the different nutritional3 needs and personal preferences of consumers. The research and development activities are conducted at its headquarters. The Purpose of this report is to provide you with financial data necessary to make your investment decisions and to offer my recommendations.
Findings
Kellogg Company commands 42% of the ready-to-eat cereal market. It is attempting to expand its market share by using advertising4 campaigns. Although its sales strategy still puts cereal first, Kellogg is responding to the challenges to its traditional business by undertaking5 a cautious persification6 program involving the technology of frozen foods.
In 2003, sales went up by 16% to $4.5 billion compared with $3.78 billion the previous year. This is the thirty-sixth consecutive7 year that sales have increased. Earnings8 rose by 14% to $348 million compared with $2.89 million the previous year.
Conclusions and Recommendations
The companys financial position is clearly very strong. It has experienced a steady growth in both sales and earnings. It is my opinion, therefore, that buying Kellogg Companys stock would be a very wise investment.
2、 假设你刚刚得知你一直与之做进口买卖的John Smith先生被提高为ABC贸易公司副总经理（Deputy Managing Director）,代表进口部给他写一封信表示祝贺。
REFERENCE LETTER
Dear Mr Smith
It is a pleasure to congratulate you on your recent promotion9 to Deputy Managing
Director of ABC Trading Company.
Because of our close association with you over the past ten years, we know how well
you are qualified10 for this important office. You earned the promotion through years of
hard work and we are delighted to see your true ability win recognition.
Agai, congratulations and best wishes for continued success.
Sincerely yours
Blank Lee
import Manager
